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How to create exciting and captivating stories - Storytelling in science communication

WWB-Area | Learning field

Science communication | cross section

Starting Point

How do I tell the most exciting and memorable stories about my research?
The answer: On the one hand, you should know the current scientific findings about the enormous impact of stories in the brain and which important principles have the strongest effect. On the other hand, you should be able to use these findings to tell and write your stories in practice in an imaginative and powerful way. You can learn both in this training. 


You will know how to tell exciting stories about your research using principles of brain-friendly knowledge communication.


    This training will provide you with clarity on the following questions:

    • Why do stories have such a powerful impact?
    • How do you tell stories authentically?
    • What distinguishes exciting stories?
    • How do you effectively translate your stories into oral presentations?
    • How do you shape your stories as captivating texts?


          Theoretical inputs, partner and group exercises, presentations with feedback.
          Max. number of participants: 15


          Course informations
          Mon, 22.08.2022, 9.00am-5.00pm
          Tue, 23.08.2022, 9.00am-5.00pm

          2 days, 20 working units à 45 min
          Online course. Participants receive login data by email prior the course
          Videoconference. Participants who want to prepare prior the course are invited to visit our Praxisblog and our Wiki.
          Prof. Dieter Georg Adlmaier-Herbst
          Course language
          For employees, assistant lectures, registered doctoral candidates at TU Berlin and junior scientists at HU, FU, Charité, the course is free of charge. If you do not belong to these groups of people, please contact  for information on fees.
          Participants should have English language skills at least the B2 level.
          Participants please keep a laptop/ PC with video and audio function or a webcam and headset ready.
          Assuming successful participation, you receive a certificate of attendance.
          Applicable for certificate Science communication and Research Management.

          For registration, please fill in the provided form. In case of any questions regarding the course, please contact .

          In case of any organizational questions please contact .


          Your binding participation is very important to us. On the one hand, our courses are connected with high costs. On the other hand, we plan much group work and work interactively with you. Hence, should you be unable to attend the entire course or should you be prevented from attending the course at all, please let us know as soon as possible so that we can allocate the place to other interested persons. In the event of multiple unexcused absence, we reserve the right to exclude you from further ZEWK courses.

          Please help us to develop our program in a targeted manner. Your data will not be disclosed to third parties.

          Registration How to create exciting and captivating stories - Storytelling in science communication

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