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Crossing cultures in science communication

WWB-Area | Learning field

Science communication | Cross-cutting issues

Starting Point

Science communication is an increasingly important part of your work as researchers. It is vital not only in helping the public better understand new discoveries and developments in research, but also in helping them better understand how science is done, and is valuable in generating public support – and funding – for research.

The global nature of science means that you are also communicating across cultures. It might seem like communicating across cultures is simply a matter of presenting information in a common language. However, merely presenting the material in English often isn’t quite enough to engage audiences with different cultural backgrounds. A great presentation in one cultural context can come across as confusing or difficult to engage with in another. 


Through this training, you will

  • have increased your understanding of the basics of communicating across cultures and the role that intercultural skills play in science communication,
  • know tools and methods for communicating effectively across cultures and backgrounds and
  • have increased the impact of your presentations and communication material accordingly


    In this training we will tackle the following themes and questions:

    Exploring cultural values

    • What is culture, and how does it influence communication? What role might cultural values play in how we experience messages and absorb information?
    • How can we become aware of our own cultural values, and of how our values and expectations might influence how we present information? 

    Understanding intercultural audiences 

    • What might “good science communication” look like in different cultural contexts?
    • What cultural identities (ex. career cultures, national cultures) might play a role in science communication?
    • How can we become more aware of possible cultural differences between our audience and our- 

    Communicating across cultures 

    • What strategies exist for designing science communication that is accessible across cultures? How can we present information in a way that is both comprehensible and engaging and that resonates with our specific audience(s)? 

    • What role can differentiated communication play in helping us communicate to culturally diverse audiences? 

    • How does increasing cultural awareness in science communication increase accessibility for other groups? What other benefits does cultural awareness have for diverse audiences?



    Interactive inputs, group discussion/activities, small group activities, pair activities.
    Max. number of participants: 12 

    Course informations
    Tue, 03.05.2022, 9.00am-5.00pm

    1 day, 10 working units à 45 min
    Classroom meeting
    ZEWK, Frauenhoferstr. 33-36, 10623 Berlin, R: FH1005
    Amanda Wichert
    Course language
    For employees, assistant lectures, registered doctoral candidates at TU Berlin and junior scientists at HU, FU, Charité, the course is free of charge. If you do not belong to these groups of people, please contact  for information on fees.
    Participants should have English language skills at least the B2 level.
    Assuming successful participation, you receive a certificate of attendance.
    Applicable for certificate Science communication.

    For registration, please fill in the provided form. In case of any questions regarding the course, please contact .

    In case of any organizational questions please contact .


    Your binding participation is very important to us. On the one hand, our courses are connected with high costs. On the other hand, we plan much group work and work interactively with you. Hence, should you be unable to attend the entire course or should you be prevented from attending the course at all, please let us know as soon as possible so that we can allocate the place to other interested persons. In the event of multiple unexcused absence, we reserve the right to exclude you from further ZEWK courses.

    Please help us to develop our program in a targeted manner. Your data will not be disclosed to third parties.

    Registration Crossing cultures in science communication

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    Im Rahmen der Berlin University Alliance ist unser Programm für die Nachwuchswissenschaftler*innen der HU Berlin, FU Berlin und Charité geöffnet.