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Brilliant project idea - successful proposal? Writing compelling project proposals

WWB Area | Learning field

Research Management | project planning

Starting point

A good project idea does not automatically make a project proposal successful. Rather, a whole range of aspects of the proposal submission process determine whether a project is funded or rejected. The better the applicants address these aspects, the better they can sell their ideas and set themselves apart from the mass of competing proposals.


Participants will receive sound guidance on how to write high quality proposals. You will learn about:

  1. Planning and conceptual development,
  2. Design and structure as well as
  3. Presentational and linguistic peculiarities of proposals.


    The course provides insights into key aspects of drafting and formulating proposals:

    • Criteria for a high-quality proposal,
    • Components and content,
    • Formal requirements and expectations of the contracting authority,
    • Attractiveness and marketing aspects,
    • Persuasive project summary.


    Input, discussion, small-group exercises, developing case studies. Participants are welcome to bring questions from their own experience. Max. Number of participants: 15. Course language: English.


    The course is primarily aimed at people with little or no previous knowledge. People with previous experience can systematize and deepen their knowledge. Student workers are welcome, subject to availability.

    Course number
    FM III-1
    Tue, 15.10.2019, 9:00am-4:30pm
    Wed, 16.10.2019, 9:00am-1:00pm
    1,5 days, 15 working units á 45 min
    ZEWK, Fraunhoferstr. 33-36, R: FH 1004
    Dr. Anja Lietzmann
    Course language
    For employees and assistant lectures and registered doctoral candidates at TU Berlin, the course is free of charge. For non-employees, please contact for information on fees.
    Requirements for participation
    Participants should have English language skills at least the B2 level. Please bring a project idea with you.
    Assuming successful participation, you receive a certificate of attendance.
    Applicable for certificate Research Management.

    For registration, please fill in the provided form. In case of any content questions regarding the course, please contact .

    In case of any organizational questions please contact .

    Registration Brilliant project idea - successful proposal? Writing compelling project proposals

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    Dr. Anja Lietzmann
    +49 30 / 314 - 212 96
    FH Fraunhoferstr. 33-36
    Raum FH 1013